Author Archives: Jonathan Pollinger

About Jonathan Pollinger

Follow @intranetfuture

Jonathan provides businesses and organisations with social media training that makes them thrive.

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How to get visitors to use your site

If you own a website, you may have implemented strategies, such as SEO, keywords and social media tactics, to get people to visit your website. The key to a successful website is not simply to get new visitors but to have those visitors use your website. Whether you want them to read your blog, sign up for a newsletter or make purchases, your website design can have a significant influence on whether you visitors will take action or not. Your website should appeal to visitors on an intuitive level and should be easy to use.

Visitors go with what they know

Visitors to websites are more likely to take action on the site if they feel they know what to do. This means they can simply work with the site without having to think about how to use it. Although you may want to have a site with a lot of fantastic features, these features should not require any new effort from the visitor. Just as we all know what to do when we open a book, a website should be clear and simple without requiring the visitor to figure anything out before using it. Every time a visitor needs to think about how to access something, it robs valuable attention from the site.

Differences in technical knowledge

There may be some people visiting your site who have vast technical knowledge, whereas others do not have very much experience with the latest technological developments. The design of your website may hinge on the kind of visitors you have. If your website sells software for technical professionals, such as web programmers and app developers, your website can be more complex in its structure. If you have visitors whose technical proficiency comprises of internet searches and social media updates, it is best to make your own website that is user-friendly for all visitors.

Getting to know your visitor

To get an idea of what kind of visitors your site attracts, see what web interests your visitors have. Observe what kind of places they visit and other sites they have liked. You can also encourage them to leave feedback on how they find your site and if they feel the directions are clear or not. Feedback and comparing your site with others your visitors go to can help you refine your design and make it accessible.

Making your site easy to use

The design of the site can make it easy to use. The logo on the corner should take users back to the homepage. The “Contact” link should always be clearly seen in the navigation menu. The footer of each page should also contain a link for contact information. Keep in mind that text is aligned left can be easier to read that right-aligned text. Make sure that your site has plenty of help messages and tips. Give directions on how to perform tasks on the site even if the functions seem simple.

While you may be tempted to revamp the design of your site, be careful about making radical changes. People who are attracted to a site get used to a certain design or format, so before making alterations, make sure they will help users.

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Watch the latest #SocialMediaShow

I hope you enjoy the recording of Monday 13 February’s #SocialMediaShow which was broadcast live from my Facebook Page. The #SocialMediaShow is aimed people who work with or who are interested in social media. We discuss the latest social media news plus have these regular features:

  • Question time
  • Social media tip
  • Tools talk
  • My number of the week
  • What am I drinking?
  • And finally

The next show will be on Monday 20 February at 9.30am live from my Facebook Page – please Like the Page for notifications or add to your Google calendar using the button below:

Useful links and notes for today’s Show

Tools talk
Rainmaker Platform: Build a Powerful Website

Social media tip
Use Pinterest Traffic Ads. They’re a bargain as you only pay for clicks. Impressions and engagement are not specifically charged for.

LinkedIn Workshop
Join me and Louise Jenner – The Dream Job Coach in Cheltenham to learn how to USE LinkedIn on Tuesday 28 February. Come along to learn how to grow your business, find your Dream Job and network with LinkedIn – info and booking on LinkedIn Workshop in Cheltenham.

Questions? Need help with social media?
For more information about social media training please phone Jonathan on his mobile 07944 452380, message me on Facebook, tweet me.

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This week in social – it’s the #SocialMediaShow!

Here’s the recording of Monday 6 February’s #SocialMediaShow from my Facebook Page with the latest social media news plus regular features:

  • Question time
  • Social media tip
  • Tools talk
  • My number of the week
  • What am I drinking?
  • And finally

The #SocialMediaShow is aimed people who work with or who are interested in social media – I hope you enjoy the recording below.

The next show will be on Monday 13 February at 9.30am live from my Facebook Page – please Like the Page for notifications or add to your Google calendar using the button below:

Useful links and info from today’s Show

Tools talk
Power Editor – For extra functionality when setting up Facebook Ads, use Power Editor.

Social media tip
Don’t use the Boost Post button. Always use Advertising Manager or Power Editor (see above) for more options and greater control over your campaigns.

Facebook Ads Q and A
Join me and Josh Perkins of Perky Marketing on Monday 6 February at 7pm for a Facebook Ads live Q and A. Register for Facebook Ads Q and A to ask us anything about advertising on Facebook and Instagram. You’re welcome to tweeting @intranetfuture or message me with questions before the Q and A.

Facebook Ads Workshop
Join me in Cheltenham to learn how to use Facebook Ads on Thursday 9 February – just £87 for a 2.5 hour workshop. Come along to learn how to grow your business with Facebook Ads – info and booking on Facebook Ads Workshop in Cheltenham.

Questions? Need help with social media?
Feel free to ask me questions on any aspect of social media by posting under this blog post, tweeting @intranetfuture or messaging me on Facebook.

See you again soon on social media!

Jonathan

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Facebook Ads LIVE Q and A – 7pm GMT Monday 6 Feb

Everything you ever wanted to know about advertising on Facebook. Just ask us. From 7pm-7.30pm on Monday 6 February. You can watch and ask questions on desktop or via the Crowdcast Mobile iOS app – just register below.

powered by crowdcast

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Catch up with the latest social media news – it’s the #SocialMediaShow

Here’s the recording of this morning’s (30 January 2017) #SocialMediaShow from my Facebook Page with the latest social media news plus regular features including:

  • Question time
  • Social media tip
  • Tools talk
  • My number of the week
  • What am I drinking?
  • And finally

The #SocialMediaShow is aimed people who work with or who are interested in social media – I hope you enjoy the recording below. The next show will be on Monday 6 February at 9.30am live from my Facebook Page – please Like the Page for notifications. A change this week is the introduction of captions. I’ve just included them in the first part of the show but look forward to hearing what you think. Are they useful?

Useful links and info from today’s Show

Tools talk
Crowdcast.io (aff.link) – An easy to use LIVE video tool that allows split screen for Q and As and interviews.

Social media tip
Use the new post options on your Page which enable you to display a ‘call to action’ button on a post. Buttons available include: Learn More, Book Now, Get Directions (see Help People Find your Business below) and Sign Up.

fb_post_options

Facebook Ads Workshop
Join me in Cheltenham to learn how to use Facebook Ads on Thursday 9 February – just £87 for a 2.5 hour workshop. Come along to learn how to grow your business with Facebook Ads – info and booking.

Questions? Need help with social media?
Feel free to ask me questions on any aspect of social media by posting under this blog post, tweeting @intranetfuture or messaging me on Facebook.

See you again soon on social media!

Jonathan

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The latest social media news on the #SocialMediaShow

Here’s the recording of this morning’s #SocialMediaShow with the latest social media news plus regular features including:

  • Question time
  • Social media tip
  • Tools talk
  • My number of the week
  • What am I drinking?
  • And finally

The #SocialMediaShow is aimed people who work with or who are interested in social media – I hope you enjoy the recording below. The next show will be on Monday 23 January at 9.30am live from my Facebook Page – please Like the Page for notifications.

Useful links and info from today’s Show

Facebook Journalism Project – read the announcement from Facebook.

Tools talk
Facebook Insights – Here’s some information from Facebook.

Social media tip
Use the new post options on your Page which enable you to display a ‘call to action’ button on a post. Buttons available include: Learn More, Book Now, Get Directions (see Help People Find your Business below) and Sign Up.

fb_post_options

LinkedIn Workshop
Louise Jenner and I are running our first LinkedIn Workshop of the year in Cheltenham next week on Tuesday 24 February. Come along to learn how to grow your business with LinkedIn – info and booking on Linked Workshop.

And finally…
Feel free to ask me questions on any aspect of social media by posting under this blog post, or by tweeting @intranetfuture.

See you again soon on social media!

Jonathan

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Social media predictions for 2017

Please find below the recording of yesterday’s #SocialMediaShow on Facebook Live where I look ahead to 2017 and provide 20 predictions. Some might be familiar, but there are a few original ones in there too as you can see from this list. For more details, please watch the video.

  1. A large scale hack of a major social network will take place
  2. Encryption of messaging across social networks will become more popular
  3. Facebook Page posts will have zero reach unless they are boosted
  4. There’ll be continued huge growth in Facebook advertisements with revenues reaching $5 billion per month be the end of the year
  5. Facebook will reach 2 billion users by the Summer
  6. Consumers will be able to shop directly on Facebook, Instagram and Twitter
  7. Automated customer services using Artificial Intelligence (AI) will explode
  8. Facebook will start producing hardware; perhaps spectacles or a phone
  9. Facebook will buy Twitter
  10. Google+ will finally disappear
  11. The Snap Inc (Snapchat) IPO scheduled for the Spring on the NYSE will be a flop
  12. LinkedIn will see huge changes; desktop redesign plus new functionality like document production (Microsoft Office), webinars and video conferencing
  13. Posting and tweeting using Alexa and other voice activated services will become popular
  14. Live video will increasing be used on Facebook, Twitter and perhaps LinkedIn too
  15. Live audio and podcasting will become very popular
  16. Social networks will make more use of geolocation services; eg location and communications between businesses and nearby customers
  17. There’ll be a popular new social network that hasn’t been started yet
  18. Virtual reality and 360 video posts on Facebook will become commonplace
  19. Augmented reality will be used by Facebook Messenger’s camera to provide more info on your surroundings
  20. Facebook will launch a chain of coffee shops


The #SocialMediaShow is aimed people who work with or who are interested in social media. The next show on Facebook will be on Monday 16 January at 9.30am where the discussion will be on the latest new features on social networks. Please friend or follow me for notification of when the broadcast goes live. Alternatively, select the Live Notifications button at the end of the broadcast.

LinkedIn Workshop
My first public workshop of 2017 is with Louise Jenner – The Dream Job Coach, on 24 January in Cheltenham where we’ll be showing you how to make the most of LinkedIn for you and your business – find out more and book.

Social Media Workshop
If you work with social media, my advanced workshop in Cheltenham on 16 February is for you. Learn how you can take advantage of the latest trends and new social network features plus lots more – find out more and book.

Social Media Predictions for 2016
Read my social media predictions for 2016 and see how they turned out.

And finally…
Feel free to ask me questions on any aspect of social media by posting under this blog post, or by tweeting @intranetfuture.

See you soon on social media!

Jonathan

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#SocialMediaShow – 19 December

Here’s the recording of this morning’s #SocialMediaShow with the week’s social media news plus regular features including:

  • Question time – What are you social media predictions for 2017? Please let me know in the Comments below.
  • Social media tip – Use the Facebook Pixel when your objective is to obtain conversations on your website eg purchases.
  • Tools talk – Crowdfire. Manage your followers on Twitter and Instagram.
  • My number of the week – 6. Social media isn’t always the best form of communications. Only 6% of people who celebrate Christmas say they prefer to receive a Christmas Greeting via social media. 72% of people said they’d prefer to receive a good old printed card.
  • What am I drinking? – It was Cranberry Juice! Thanks for all the guesses.
  • And finally – PC Sally Baines took to Twitter to appeal for toys for 2 boys under 6 years old in foster care. The people of Twitter responded with teddies, books, a football and a Star Wars scooter. One little boy even gave two of his toy cars from his toy box at home. Ahh.

The #SocialMediaShow is aimed people who work with or who are interested in social media – I hope you enjoy the recording below. The next show on Facebook will be on Monday 9 January at 9.30am live from Cheltenham. Please friend or follow me for notifications. Alternatively, select the Live Notifications button at the end of the broadcast.

Useful links from today’s Show

Tools talk
Crowdfire – Also available as an app on iOS or Android.

Social media tip
Use the Facebook Pixel if you’re advertising on Facebook and want conversions on your website. Also, good for advertising to your website visitors.

LinkedIn Data Breach
LinkedIn has written to around 50,000 Lynda users and reset some passwords due to a hack. I would advise a password reset on Lynda.com and LinkedIn just to be on the safe side.

Enhanced Facebook Live
Huzza provides some great features to enhance Facebook Live as well as being a standalone video broadcast platform. I’ll be using it for the BIG Christmas Show for JPFestival.com and may give it a try for the #SocialMediaShow in the New Year.

Facebook Live 360
From next year, you’ll be able to broadcast live on Facebook in 360 video. Here’s one of the first examples from National Geographic.

Facebook Ad preferences
Irritated by ads on Facebook? You’ll shortly be able to block ad topics you don’t want to see eg alcohol ads plus Ad Preferences will be more accessible. You can go here to set your own preferences: https://www.facebook.com/ads/preferences

Advanced Social Media Workshop
If you work in PR, marketing or work with social media, my advanced workshop in Cardiff on 12 January and in Cheltenham on 16 February is for you. Learn how you can take advantage of the latest trends and new social network features plus lots more – find out more and book.

And finally…
Feel free to ask me questions on any aspect of social media by posting under this blog post, or by tweeting @intranetfuture.

Have a great Christmas and see you soon on social media!

Jonathan

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#SocialMediaShow – 12 December

Here’s the recording of this morning’s #SOCIALMEDIASHOW with this week’s social media news plus the features including:

  • Question time – Do you plan your social media content? Let me know in the Comments below.
  • Social media tip – Watch the video or read below.
  • Tools talk – IFTTT. Great for connecting one service with another. Eg Display your Instagram photos natively on Twitter. See below for more info and link.
  • My number of the week – 1. Facebook has risen to the top spot among tech companies the annual Glassdoor Best Places to Work US rankings.
  • What am I drinking? – It was good old English Breakfast Tea. Thanks for all the guesses.
  • And finally – Google speaks Emoji! You can tweet @google with an emoji as an alternative to Google Search. For example, tweet the popcorn emoji to be tweeted back with local movie times. You’ll need location services to be enabled for this fun but time saving service to work.

The #SocialMediaShow is aimed people who work with or who are interested in social media – I hope you enjoy the recording below. The next LIVE show on Facebook will be a ‘Christmas Special #SocialMediaShow’ on Monday 19 December at 9.30am. Please friend or follow me for notifications. Alternatively, select the Live Notifications button at the end of the broadcast.

Useful links from today’s Show

Tools talk
IFTTT.com – Great for connecting one service, tool or app with another using applets. For example, use to receive emails everytime someone tweets a key word. Also available as an app on iOS or Android.

Social media tip
Upload your photos and videos in HD – If you would like your photos and videos to be displayed in HD on Facebook, then make sure they are set to upload in HD under Settings on the mobile apps (default is standard resolution).

Facebook improving lead ads
As mentioned in the show, Facebook are improving their lead ads – more details. Come along to my next Facebook Ads Workshop on 9 February 2017 to learn how to setup these ads and others – learn more.

Sell your products and services through Facebook Messenger
Shopify now offer an ‘off-the-shelf’ solution to enable businesses to provide goods and services to customers via Messenger – learn more.

Advanced Social Media Workshop
If you work in PR, marketing or work with social media, my advanced workshop this Thursday 15 December in Cheltenham is for you – just 3 spaces left. I’m also running this workshop in Cardiff on 12 January, Learn how you can take advantage of the latest trends and new social network features plus lots more – find out more and book.

And finally…
Feel free to ask me questions on any aspect of social media by posting under this blog post, or by tweeting @intranetfuture.

See you soon on social media!

Jonathan

 Comments

#SocialMediaShow – 5 December

Here’s the recording of this morning’s #SOCIALMEDIASHOW with this week’s social media news plus the usual features:

  • Question time – Do you use Twitter Moments as a source of news and information? Let me know in the Comments below.
  • Social media tip – Please watch the video below
  • Tools talk – LinkedIn’s Job Search App. See below for more info and link.
  • My number of the week – 20. The number of vacancies currently available at Snapchat in London.
  • What am I drinking? – It was a St Clements. Not vodka and pineapple as Scott Watson suggested in the show!
  • And finally – There is now a UK Social Media Hate Map. A charity called Ditch The Label has pinpointed the UK’s angriest towns having analysed 19 million tweets for hateful words and phrases. More on this under Useful links below.

The SHOW is aimed people who work with or who are interested in social media – I hope you enjoy the recording below. The next live SHOW will be on Facebook on Monday 12 December at 9.30am. Please friend or follow me for notifications. Alternatively, select the Live Notifications button at the end of the broadcast.

Useful links from today’s Show

Tools talk
LinkedIn Job Search App (aff link) – If you’re looking to change your job or career, check out the LinkedIn Job Search App. Download on iOS or Android.

Social media tip
Use hashtags on Twitter and Instagram – You may think you’re using enough hashtags to get your tweets and Instagram posts discovered and to find useful news and information but you’re probably not using enough. Aim for 2 on each tweet and 15 for each Instagram post.

Example of new showcase feature
For an example of the new showcase ‘slideshow’ feature on Pinterest business profiles, check out Burberry. Showcase is coming soon to all business profiles.

The Dream Job Coach’s webinar
Looking for a change of career? Here’s the link to Louise Jenner’s webinar on Tuesday 6 December: http://bit.ly/FREECAREERCHANGEWEBINAR

Facebook Ads Workshop
Do you have a Facebook Page? Learn how to set up and use Facebook Ads at my workshop in Cheltenham on Tuesday 6 December – find out more and book – JUST 3 spaces left!

Advanced Social Media Workshop
If you work in PR, marketing or work with social media, this advanced workshop on Thursday 15 December in Cheltenham is for you. I’m also running this workshop in Cardiff on 12 January, Learn how you can take advantage of the latest trends and new social network features plus lots more – find out more and book.

Social media hate map
Here’s more on the UK’s social media hate map from the Indy – read article.

And finally…

Feel free to ask me questions on any aspect of social media by posting under this blog post, or by tweeting @intranetfuture.

See you soon on social media!

Jonathan

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