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Enthusiastic and knowledgeable about all social networks, Jonathan helps people, business and organisations make the most of social media.← Older posts
It’s rumoured that Facebook are going to launch 15 second Video Ads which will automatically play in your News Feed. They will be muted by default but users will be able to turn sound on if they wish. This suggests that Facebook are very conscious that autoplay video ads with sound could irritate and turn off users but without sound will they be attractive to brands?
Facebook is under increasing pressure from investors to deliver revenues that justify its share price and the launch of Video Ads would no doubt be attractive the the many brands that currently advertise on TV and YouTube. LinkedIn are the only other social network to offer video ads although these appear on the side bar and not directly in the News Feed (Home Page). It’s worth noting that hugely popular Google Adwords don’t contain videos or even images.
Video Ads would join the large array the existing portfolio of Facebook Ad formats:
These are the Ads that you see on the right hand sidebar of Facebook and are similar in nature to Google Adwords.
Sponsored stories are based on the activity of Friends. For example, if one of your Fans likes a Post on your Facebook Page their name and photo can be displayed to their Friends.
Facebook Offers allow businesses to promote a special deal or discount. When users claim an offer their Friends will be notified in their News Feeds.
Regular posts can be promoted directly from a Facebook Page (or Profile). This means that Page Posts will appear in more News Feeds than they would normally. They are purchased at a pre-set price rather than a pay-per-click basis.
Promoted Page Likes
Launched in April 2013, they are setup from the Admin Panel and attract new Likes to a Facebook Page. Like Promoted posts they are purchased at a pre-set price.
What do you think of Facebook Video Ads? Would they be attractive to you as a business or would they annoy you as a user?
Here’s a short glossary of Social Media industry and Twitter abbreviations. Not included are the numerous conversational abbreviations also used in text messages eg ROFL. If you have any more Social Media technical and business or any Twitter terms please let me know or add them to the Comments below. Thanks!
Social Media Industry:
FB = Facebook
LI = LinkedIn
SM = Social Media
SMM = Social Media Marketing
SMO = Social Media Optimization
UGC = User Generated Content
CGM = Consumer Generated Media
F2F = Face to Face
SMPR = Social Media Press Release
DM = Direct Message
RT = Retweet
MT = Modified Tweet
CC = Carbon-copy
HT = Hat Tip
FF = Follow Friday
TT = Translated Tweet
LinkedIn Today has been updated and now provides new ways for readers to tailor content to their requirements and interests.
Regular readers of this blog will be aware that LinkedIn has been positioning itself as a source of news and information over the past year and this latest change is in line with their strategy of becoming a serious media company.
Four tabs now appear on LinkedIn Today – Your News, Influencer Posts, All Influencers and All Channels. LinkedIn members can now select 5 channels (previously called Topics) and 5 influencers that they wish to follow. Content from the chosen channels are published on the default Your News tab with posts from your selected Influencers displayed under the Influencer Posts tab. Members can use the remaining two tabs to view All Influencers and All Channels.
This approach provides tighter customisation than previously, where an algorithm was used to display personalised content. From each new tab it’s easy to follow new Channels and Influencers with buttons placed throughout the content. You can also visit an individual channel to view all its subject matter and you can Unfollow from there too. On the right hand side a navigation menu is provided to the other Channels and your selected channels are marked with a tick.
The new LinkedIn Today is a great source of current news, insights and content that you can Like, Comment on and Share with your professional network.
Kevin Gu, an associate product manager at LinkedIn says, “By following channels you will have access to timely and relevant professional news and insights that can help you stay one step ahead and be in the know on what’s trending in your professional network.”
So you have a profile on LinkedIn but when was the last time you logged in and made use of what is known as ‘the professionals’ network’?
Here are 12 reasons why you should use LinkedIn and will hopefully encourage you to do so:
If you need help on optimising your profile I can help you in a face to face or online session. Give me a call on 01242 332016 or contact me using via the Connect page.
Twitter can be a great way to ‘avoid the gatekeeper’ and contact high profile people directly but can also be used by people in the public eye to contact members of their community.
Thank you to Melanie Ballentyne aka @interestedb for sharing a great anecdote of how Jon Hall, Chief Fire Office for Gloucestershire aka @GlosFireChief contacted her directly to help resolve an issue with a fire alarm.
The story started early on Bank Holiday Sunday:
Any advice for a beeping 10 year fire alarm installed by @glosfire well under its due date but beeping rather a lot..
— Melanie Ballentyne (@interestedb) May 5, 2013
On seeing the tweet Jon Hall contacted Melanie using a Direct Message (DM) to offer advice on solving the problem. When it was apparent the fire alarm was defective he arranged for its replacement. Two fire officers arrived on Monday morning and fitted two new units. A great example of leadership and fantastic customer services through Twitter.
The story is rounded off with Jon Hall thanking his team publicly; an example of excellent employee communications.
Big thanks to Red Watch, Cheltenham East for making sure @interestedb and her dogs can sleep safely tonight!
— Jon Hall (@GlosFireChief) May 6, 2013
If you have any examples of great customer services via Twitter please post in the Comments below.
In all aspects of life there are codes that set the ground rules for how people should behave. Twitter is no exception; it has its own etiquette that users are expected to follow.
Part of Twitter etiquette is Follow Friday aka #ff for #FollowFriday where every Friday users recommend other people to follow. It started on the 16 January 2008 at a time when there were no ‘Who to follow’ recommendations and Twitter users were finding their feet.
Another part of Twitter etiquette is not to spam. Whatever the communication platform it’s bad practice to bombard numerous people with a message that they haven’t requested and aren’t expecting. Twitter is very clear on this and over 50% of The Twitter Rules concern Spam and Abuse.
So it’s not good practice to misuse Follow Friday by recommending yourself. One tweet would be inappropriate but to spam multiple Twitter users with a recommendation to follow yourself is a particularly bad idea. Yet, this is an approach taken by US Project @TruckinActivism who have a very worth cause of ‘Using Social Media to Connect Truckers & the General Public to Info about Missing Children.’ On Thursday 9 May they sent over 130 (I lost count at that point) consecutive tweets using #ff to recommend themselves.
Such a shame that an well respected organisation with such a noble aim is potentially alienating users and running the risk of having its account suspended by Twitter due to possible infringement of its rules.
What do you think of this approach? Please let me know in the Comments below.
If you’re blogging you’ll want to attract as many readers as possible to read and engage with your content. The two best ways to achieve this are to share your content across your social network and to encourage others to do the same. Here are 10 tips to encourage sharing and increase readership:
If you have any other tips on sharing blog posts please add them to the Comments below. Thank you.
With such a great news service from the likes of Mashable and The Next Web it’s not often that I publish an exclusive but here’s a minor piece of Facebook news that it seems no-one else has picked up on.
Up until now, if you wanted to change the name of your Facebook Page and you have more than 200 Likes it could be very difficult. In fact, Facebook Help states “You can’t currently change the name of a Page with 200 or more likes.”
The good news is that you can now put in a request to Facebook via the Admin Panel and if permission is granted, you can change the name of your Page no matter how many Likes you have.
The process for changing your Facebook Page name is as follows:
Facebook will then let you know if your request has been approved; hopefully within a few days. If you have any questions on your Facebook Page please use the Ask a Question flyout on the left.
Great to see Gloucestershire Constabulary using their social networks to appeal for help in finding missing persons. The public really latch onto messages like this and help spread information about the missing person. In the case below the Facebook post has received 207 shares and the tweet 37 retweets.
Missing from Fiddlers Green Lane -81 yr old lady, suffers from dementia. Blue jumper & vest, light blue trousers, grey hair. Inc 211 today
— Glos Police (@Glos_Police) April 28, 2013
Janet Stevens has been found safe and well in Cheltenham.
— Glos Police (@Glos_Police) April 28, 2013
In this case, the woman as not found as a direct results of social media but a spokesperson for Gloucestershire Constabulary stated, “..we do feel with appeals for information on any matter that social media is a vital way of doing this and of keeping the public informed.”