Social Media Research

Research, examples and case studies from the world of Social Media

← Older posts
 Comments

What your time on social media and ‘Likes’ say about you

Psychologists at the University of South Wales (USW) have been carrying out research into the social media habits of hundreds of people aged between 18 and 78.

Did you know that your personality is directly linked to your social media use and your craving for online ‘Likes’?

If you’ve got low self-esteem, you’re likely to spend plenty of time online searching for ‘Likes’. If you’re confident, sociable and outgoing – it’s likely that you won’t really care what people think.

The subjects used up to 10 social media sites – with 90% using up to five – and most of them posted up to five times each day. They were asked 25 questions about how people appreciate being ‘Liked’ online. What the researchers discovered:

People who spend a lot of time online and who crave ‘Likes’:

  • Have low self-esteem
  • Lack openness
  • Lack trust, warmth, honesty, and a conscience
  • Are negative about new experiences and lack imagination
  • Will post things they don’t believe in
  • Will accept friend requests from people they don’t know

People who spend less time on social media:

  • Don’t care about ‘Likes’
  • Have higher levels of self-esteem
  • Are sociable and outgoing
  • Are positive about themselves online, and have confidence in their own abilities
  • Are emotionally stable and content
Dr Martin Graff

Dr Martin Graff, USW Professor

USW professor Dr Martin Graff, an expert in the psychology of social media and Head of Research in USW’s School of Psychology, said: “We asked those taking part in the study to answer 25 questions, focusing on their views on how people appreciate being popular on social media. From this, we were able to come up with six different groups, ranging from those who put effort into in social media – who craved, and even paid, for likes – the ones who wanted social media ‘likes’ to make them feel good, and people who took action to get likes or deleted posts that got no reaction. Others were categorised as ‘blind’ – they accepted friend requests from strangers and often posted things they didn’t believe so as to get a positive reaction – and there were those who always posted positive things, often about themselves. The final group were categorised as ‘honest’ and didn’t care about how they were viewed.”

The study has given the USW researchers a new insight into the way online interactions mirror people’s everyday personalities.

“Although the study is at its very early stages and only takes into account the views of a small group – it does give us some understanding of how people’s real-world personalities influence their actions online,” Dr Graff said.

“It indicates that the way we act while interacting on social media is to some extent linked to our personalities and our perception of our own self-esteem.”

Do you agree with these findings? Let me know in the Comments below.

 

 Comments

Open letter to Microsoft re LinkedIn

Dear Microsoft

Congratulations on your purchase of LinkedIn!

I am sure you have lots of exciting plans for the ‘professionals’ network’ including additional features and integrating with your products – building in video conferencing using Skype would be amazing. But I digress, before all the shiny new stuff would you be so kind to fix a few things?

Don’t get me wrong. I love LinkedIn and find it extremely useful for networking and winning business. Only on Monday I was running a social media workshop at a University which was business I obtained through LinkedIn.

But there are some parts of LinkedIn that just don’t work; they are broken so it would be great if you could sort them out. Below are 10 for you to get started on. Thank you.

1) Reminders under Relationship on profiles do not work. I’m sure lots of people have missed follow-up calls and meetings as a result.

2) When adding a Comment it’s often helpful to add a link but this isn’t possible. Over on Facebook you can add links, images and even video.

3) The Headline on the Profile under Name is a useful way of making a personal statement. However, to add or edit is not easy as only the first few words are displayed and the complete headline is impossible to see. The field is not long enough and needs to be extended.

4) When I invite someone to connect and wish to state ‘We’ve done business together’ it would be helpful and logical if my current business – Intranet Future – was at the top, to make it easy to select. However, for some reason it’s 4th in the list of companies I’ve worked for. However, when I ask for a recommendation it’s correctly at the top.

5) It would be nice to be able to post an update on my Company Page or write a blog post for Pulse on the LinkedIn app on my Samsung S7. Neither are possible which is surprising given the importance of mobile.

6) I like to congratulate people when they obtain a new job but not sure why I often get a reminder a few days later asking me to do exactly that.

7) If you’re working through search results and following up by InMail there’s a handy box on the right showing the next search result. It would be handy to be able to look at this profile after sending each InMail. However, as soon as you send an InMail it disappears!

8) There’s an option to use return to send a message which is handy. But once selected you are then asked every time you send a message if you are sure you want to send the message!

9) Message history is often incomplete under Relationship and in Messaging. This can lead to difficulties if you start a conversation with someone assuming you’ve never spoken to them before, only for past messages to appear just after you’ve hit Send.

10) It’s an established feature of social networks that you select the date stamp to view the update on its own new page and indeed this used to be the case on LinkedIn. But click on the date stamp now and nothing happens, so it’s not possible to send a direct link to an update that could be of interest to a colleague or which you wish to post on social media or include in a newsletter.

I look forward to seeing you make progress with LinkedIn  and look forward to seeing you take it to the next level.

Yours faithfully

Jonathan Pollinger
@intranetfuture
029 2078 9139

Note to reader: If you have discovered over functions of LinkedIn that don’t work, please post them in the Comments below. Thank you.

 Comments

Fantastic example of a small business Facebook Page

Watch me talk about this fantastic example of a small business Facebook Page in the short video below. There are lots of lessons to be learnt from the Heavenly Homes Facebook Page along with tips that you can apply to your or your clients’ Pages.

THE #SocialToday SHOW  – Wednesday 23 March 2016

Fabulous example of a small business Facebook Page. Watch – Ask – Learn

Posted by Jonathan Pollinger on Wednesday, 23 March 2016

 Comments

Social Media Strategy – King Shots Coffee – Final video

This is the final video in the series of videos documenting the story of me, Jonathan Pollinger providing a social media strategy plus training for Chris Kingshott of King Shots Coffee.

In this video we look back at the 3rd month of the strategy and review Kingshots Coffee’s progress since implementation.

If you’d like to watch more you can follow Chris’  journey in this series of videos filmed, produced and edited by Lloyd Sandall of Klingfilms – watch the social media story unfold. You’ll see how Chris’ business develops as a result of his use of social media as well as pick up some great social media tips.

If you’d like to discuss a Social Media Strategy for your business, charity or organisation please get in touch.

 Comments

Social Media Strategy – King Shots Coffee – Month 1 review

This is the fourth in the series of videos documenting the story of me, Jonathan Pollinger providing a social media strategy and training for Chris Kingshott of King Shots Coffee.

In this video I review the social media strategy one month after it’s implementation.

You can watch how I work with clients by following our journey in this series of videos filmed, produced and edited by Lloyd Sandall of Klingfilms – watch the social media story unfold. You’ll see how Chris’ business develops as a result of his use of social media as well as pick up some great social media tips.

Next up, we’ll be reviewing Chris’s second month of social media activity following the delivery of his strategy. Please feedback and ask questions in the Comments below.

Enjoy the watch the social media story!

 Comments

Social media story of King Shots Coffee (part 3)

This is the third in the series of videos documenting the story of Jonathan Pollinger providing a social media strategy and training for Chris Kingshott of King Shots Coffee.

In this video (part 3) we review the social media strategy document that’s just been delivered to Chris on Monday 13 July, and talk about his recent business activity.

You can watch how I work with clients by following our journey in this set of videos filmed, produced and edited by Lloyd Sandall of Klingfilms. You’ll see how Chris’ business develops as a result of his use of social media as well as pick up some great social media tips.

Next up in part 4, we’ll be reviewing Chris’s first month of social media activity following the delivery of his strategy. Please feedback and ask questions in the Comments below.

Enjoy the social media story!

 Comments

Social media story of King Shots Coffee (part 2)

This is the second in the series of videos documenting the social media story of Jonathan Pollinger training Chris Kingshott of King Shots Coffee.

In this video (part 2) we reflect on the review and optimisation of his social networks, and talk about the start of his social media strategy which commenced on Monday 13 July.

You can watch how I work with clients by following our journey in a set of videos filmed, produced and edited by Lloyd Sandall of Klingfilms. You’ll see how Chris’ business develops as a result of his use of social media.

Next up in part 3 Chris will be talking about his social media strategy. Enjoy the social media story. Please feedback and ask questions in the Comments below.

 Comments

Watch the social media story of King Shots Coffee

Over the next 6 months I’ll be working with Chris Kingshott of King Shots Coffee. I’ll be reviewing and optimising his social networks, providing a social media strategy and a day-to-day plan for Chris to follow, training plus regular review meetings. You can learn more about how I work with clients by following our journey in a series of videos filmed and produced by Lloyd Sandall of Klingfilms. You’ll also be able to watch how Chris’ business develops as a result of his use of social media.

Here’s the first of many videos between now and the end of the year. Enjoy the story and please let me know your feedback and questions in the Comments below.

Film production and editing from Klingfilms.

 Comments

How to make your Facebook Page as good as this one

Here’s an example of a fantastic Facebook Page that provides plenty of useful lessons that you can learn from, the Heavenly Homes Gift Shop Page. Study the key points below and then implement the tips to improve your own Page.

Let’s take a look at the Page:

Heavenly Homes on Facebook

Cover Photo and Profile pic

Key points: The attractive Cover Photo is a clear representation of the brand. The addition of the company’s strapline – “Beautiful gifts to make your home heavenly’ re-inforces the quality of the brand and the inclusion of the angel emphasises ‘heavenly. The mirror and designs neatly dovetail with the logo in the Profile Pic space. If you hover over the Cover Photo or click the photo you’ll read the following ‘Check out our website for our full range of Vintage & Shabby Chic Home Decor & Gifts with Free UK delivery www.heavenlyhomesgiftshop.co.uk Theresa xx’

Tips: Make sure you have an attractive designed image or professionally taken photo for your Cover Photo and consider adding text. You could include your strapline or use the space as an advert. Be sure to add a description to your Cover Photo so that this is displayed on your Timeline, on mouse hover and when visitors click the image. Consider adding a ‘call to action’ and be sure to add your web address.

Action button

Action Button

Key point: An action button has been added encouraging visitors to Shop Now.

Tip: With plenty of ‘calls to action’ available such as Contact Us, Shop Now and Sign Up, this is a great opportunity to direct people to your website or to a landing page.

Heavenly homes reviews

Reviews

Key point: 25 reviews have been received with 24 five star and 1 four star rating. These provide social proof that Heavenly Homes provides great products and is a good business to deal with.

Tip: If you’re selling good to consumers, make sure that you have reviews enabled and that you encourage your customers to provide them. You could ask for reviews on receipts or even better, include a personalised note in their packaging.

heavenly email signup

Facebook Apps

Key points: Apps for Pinterest, Twitter and for newsletter signup have been added to the Page, with the first two providing social media content and the third (see image above) giving visitors the opportunity to sign up to the Heavenly Homes newsletter.

Tip: If you wish to add extra functionality to your Page, you can do this via a Facebook Apps. This is a great opportunity to make your Page more engaging and to encourage people to visit your Page. For example, you can run a competition or provide a discount voucher for download. There are a number of ways to do this but my recommended option would be ShortStack, which provides a number of templates and makes it easy for you to create and publish an app.

Heavenly Homes Facebook post

Posts

Key points: Lots of positives on the posts but what really shines through is the personal warm tone. You really feel that the business owner Theresa is talking to you. We know it’s Theresa due to the personal sign off in the About section. Posts are regular and every one appears to have an engaging image or a photo. It’s not all products though as there are plenty of personal posts plus quotes and giveaways. I like the way that product pictures are often photos taken by customers, like the one above.

Tip: Ensure that you have a consistent tone on your Page. An informal friendly tone works well on Facebook. The vast majority of posts should be accompanied by an image, photo or video as visual posts receive more engagement. As demonstrated on the Page, quotes can be displayed on images. You can use tools like Canva and WordSwag to do this. The former will also ensure that the image is correctly sized for your post. Handy.

Unsurprisingly, the Heavenly Homes Gift Shop Page has a good sized and growing audience of 1853 people and its posts receive plenty of Likes, Comments and Shares. This helps the business spread awareness and increase its sales of gift items.

If you have any questions on using Facebook for business, please comment below.

For social media tips every day, download Periscope and follow @intranetfuture. You can also find the shows by following #SocialToday on Twitter.

 Comments

Think before you tweet!

Examples of inappropriate tweets and posts flood onto social networks throughout each day and even the high profile are not immune to tweeting and posting without first considering the consequences. Not for the first time, Rio Ferdinand @rioferdy5, QPR’s central defender was punished last week by the Football Association (FA) for tweeting an offensive message.

On 1 September, transfer deadline day, Ferdinand tweeted “get ya mum in, plays the field well son! #sket” in reply to a Manchester United fan who tweeted “Maybe QPR will sign a good CB (centre-back) they need one”. Sket is a slang term for a ‘loose woman’.

The sports governing body, the FA handed down a three match ban, a £25,000 and one-to-one training on social media (sadly, not with me). With retirement from playing not away, the tweet could also be career damaging with Ferdinand likely to see out a role on the administrative side of football.

In a world where your online reputation IS your reputation here’s some guidance to ensure you remain professional when using social networks:

  1. Think before you tweet or post!
  2. Never post anything you wouldn’t want to see on the front page of a newspaper or as a headline on the BBC news website.
  3. Never assume your posts are private – even if you’ve ‘locked down’ your privacy settings. Anyone viewing your posts can screen shot your post and share across social networks.
  4. Never assume you are anonymous – all online profiles can be tracked and unless you extreme measures, all internet connections and computers are traceable too.
  5. Consider your safety.
  6. Avoid posting and tweeting about religion and politics.
  7. Changed your mind about posting? Whilst you can remove your own posts and tweets, you can’t delete them once they’ve been shared or retweeted so delete quickly before it’s too late.
  8. Ensure you are familiar with your company’s social media policy. If you’re an employer and you don’t have a social media policy – see me!

If you need advice on social media reputation management or policies please get in touch.

Remember – Please tweet responsibly!

← Older posts
Message Us