Need Advice On?

Facebook

Setup and Design

An optimised custom built Facebook Page for you to engage with customers and market your business. Working with our partners Mehta Web and Jealous Design we can any web based functionality on your Facebook Page. For example, to make your Page attractive and engaging we can add the following; dynamic showcase, polls, reveal tab/fan gate, share to wall button, photo and video galleries, visitor comments, email sign-up form and shopping and e-commerce such as event booking or ticket purchase.

Strategy and Plans

Strategic, tactical and content plans

A fully documented plan showing you the steps you need to incorporate use of Facebook into your business objectives and how this can benefit your company. Tactical plans will demonstrate how you can use Facebook and associated tools, tactics and tips to achieve your social media objectives. A Content plan will provide advice on content and frequency of Facebook Page updates. Both content types and example Wall posts are suggested. We also run a Social Media for Business - Content Workshop.

Facebook training and consultancy

Practical hands on advice on how use of the functions and features of Facebook and creative ideas to support your objectives, for example, marketing campaigns. Hourly and monthly rates are available on request.

Public and in-house workshops

Facebook Masterclasses are aimed at business people who are thinking of starting a Facebook Business Page or who have a Page and wish to obtain more benefit from it. The workshops are held every month in Cheltenham – view full schedule and book here. We also offer bespoke workshops on Facebook at your offices. The contents of the workshop will be tailored to your business. In-house workshops for public relations and marketing companies are provided to help with your campaigns. We can also educate you with social media knowledge and expertise that you can pass onto your clients.

Professional speaking

Jonathan Pollinger is available to speak on the use of Facebook at conferences, network events and meetings organised by professional bodies.

Foursquare

What is Foursquare?

Foursquare is what is known as a location based service. In the same way that YouTube has videos at its centre Foursquare has places or venues. That is bricks and mortar establishments like cafes, restaurants, bars and cinemas. After you've signed up you can share where you have visited by ‘checking-in’ using the Foursquare app on your smartphone. So how can Foursquare help a business? Foursquare helps raise awareness of your premises and your offers and also encourages customers to visit. When opening the Foursquare app in your vicinity potential customers can be alerted to any special offers or news you have. Everytime someone check-in to your premises you can also get free publicity with their 'followers' and 'friends' if your customer posts their check-in to Twitter and Facebook. For regular customers you can offer rewards such as a free steak every Monday for the Mayor or a 10% discount on check-in. Foursquare is in effect a digital loyalty card that encourages repeat and regular visits. Members can also leave tips, reviews and comments on Foursquare which can at the same time be posted to Twitter and Facebook thus increasing awareness of your venue.

Foursquare venue and brand page setup

Foursquare venue page set up for shops, pubs, hotels and coffee shops and brand page set up for newspapers, magazines, review sites and other businesses and brands. Any brand or business can create a page and leave tips at venues to raise brand awareness. Visit the Insiders Guide to Cheltenham Foursquare brand page to see an example.

Foursquare consultancy

One to one advice on optimal set up of your Foursquare page and use of Foursquare by you and your business. We can suggest a Foursquare campaign that's right for you. We also work with PR and marketing companies that wish to incorporate Foursquare in their work with their clients. Hourly and monthly rates are available on request.

Foursquare reporting

Using Foursquare data we provide monthly reports showing the number of check-ins and visitors to your venue along with their Twitter ids.

Professional speaking

Jonathan Pollinger is available to speak on the use of Foursquare at conferences, network events and meetings organised by professional bodies.

Social Video

Custom built YouTube channel

An optimised YouTube channel for you to engage with customers and market your products and services using video. Working with our extended family we can provide a professionally designed and customised YouTube channel.

Strategic plan

A fully documented plan showing you the steps you need to follow to use YouTube to support your business objectives.

Tactical plan

A tactical plan incorporating advice on YouTube, Vimeo and other hosting service features and functions.

YouTube and social video consultancy

One to one advice on use of YouTube by your business. The advice given can complement your strategic objectives or help you incorporate social video in a marketing campaign. Hourly and monthly rates are available on request.

Professional speaking

Jonathan Pollinger is available to speak on the use of YouTube at conferences, network events and meetings organised by professional bodies.

Twitter

Setup and Design

An optimised Twitter profile for you to engage with customers and market your business. Working with our extended family we can provide an optimised profile page including professionally designed background and key word rich biography.

Strategic and tactical plans

A fully documented strategic plan showing you the steps needed to incorporate Twitter into your business objectives and how this can benefit your company. We also offer tactical plans explaining Twitter terminology and how features and functions can be optimised.

Twitter tools

As a partner in One Giant Leap LLP we can provide Social Verse; a social media listening tool that allows you to publish to and monitor Twitter (and other social networks) for mentions of your brand and requests for your products and services.

Twitter consultancy

One to one advice on use of Twitter by your business. The advice given will complement your strategic objectives. For example, we can show you to how to use Twitter to do obtain leads or to provide more efficient and effective customer services. Hourly and monthly rates are available on request.

Public workshops

Twitter Masterclasses are aimed at business people who are thinking of joining Twitter or who wish to obtain more benefit from it. The workshops are held every month in Cheltenham – view full schedule and book here.

In-house workshops

A bespoke workshop on Twitter  for your employees at your offices. The contents of the workshop can be tailored to your business and you’ll be shown how Twitter can help you achieve your objectives. In-house workshops for public relations and marketing companies provide social media knowledge and expertise you can then pass onto your clients.

Professional speaking

Jonathan Pollinger is available to speak on the use of Twitter at conferences, network events and meetings organised by professional bodies.

LinkedIn

What is LinkedIn?

LinkedIn is known as the 'professionals' network and currently has over 120 million members. LinkedIn is a great platform for obtaining and providing business advice, demonstrating your expertise, obtaining sales leads and carrying our research. You can add existing connections to your network and obtain new ones. Whilst LinkedIn is great for hosting what is effectively your 'online CV' the real power lies in getting active on LinkedIn through updates, Groups and Answers. We can show you how to do this through our services described below.

LinkedIn consulting

One to one advice on optimal set up of your profile and use of LinkedIn by you and your business. We'll demonstrate how you can add valuable content to your profile that will make you easier to find by those looking for services or products that you can provide. We can show you how to increase your connections and obtain sales leads through LinkedIn. We'll explain how to use Groups and Answers and show you how to obtain best practice advice as well as demonstrating your skills and expertise. Hourly and monthly rates are available on request.

Public workshops

LinkedIn Masterclasses are aimed at professionals and business people who want to know how LinkedIn can benefit them and their business . The LinkedIn half day workshop includes:
  • Social media overview
  • LinkedIn overview
  • How to use LinkedIn
  • LinkedIn tactics and tips
  • How to generate sales leads
  • How to use Groups and Answers
  • Demonstrating your skills and expertise
  • LinkedIn Tools
View workshop schedule and book here

Professional speaking

Jonathan Pollinger is available to speak on the benefits and use of LinkedIn at conferences, network events and meetings organised by professional bodies.

Blogs

What is blogging?

Blogging is very hard to define and there are numerous definitions. What started out as an online diary or 'web log' is now more of a platform for personal comment and opinion or distribution of news and information. There are millions of personal and business blogs. Just like Facebook, Twitter and LinkedIn, business blogs can be used to help achieve corporate objectives, increase traffic to a website or to build brand visibility. In fact Twitter is known as a microblogging service due to the fact its messages are restricted to 140 characters. Blogs tend to be more personal and informal that content found on corporate websites or in press releases. They give business and thought leaders an opportunity to express their views. They are also used to announce new products and services, to explain and clarify policies, or to react to public criticism on certain issues.

Strategic and tactical plans

Strategic plan

A fully documented plan showing you the steps you need to incorporate blogging into your business objectives and how this can benefit your company. For example, if your goal is to become a thought leader in your industry we'll show you how you can demonstrate your expertise via your blog and the steps you can take to make your profile and your blog more visible.

Tactical plan

A fully documented plan demonstrating how you can use blogging to achieve your business objectives (see Strategic plan above). For example, advice on the correct platform, location of your blog and how it can help to improve your website visibility.

Consultancy on blogging

One to one advice how to blog, ideas for content for your blog and how it can help achieve your corporate objectives. We'll show you how blogs can help increase your business and brand visibility, drive engaged traffic to your website and become a useful channel for company announcements and public relations. Hourly and monthly rates are available on request.

Professional speaking

Jonathan Pollinger is available to speak on the blogging at conferences, network events and meetings organised by professional bodies.

Facebook

Facebook

Setup and Design

An optimised custom built Facebook Page for you to engage with customers and market your business. Working with our partners Mehta Web and Jealous Design we can any web based functionality on your Facebook Page. For example, to make your Page attractive and engaging we can add the following; dynamic showcase, polls, reveal tab/fan gate, share to wall button, photo and video galleries, visitor comments, email sign-up form and shopping and e-commerce such as event booking or ticket purchase.

Strategy and Plans

Strategic, tactical and content plans

A fully documented plan showing you the steps you need to incorporate use of Facebook into your business objectives and how this can benefit your company. Tactical plans will demonstrate how you can use Facebook and associated tools, tactics and tips to achieve your social media objectives. A Content plan will provide advice on content and frequency of Facebook Page updates. Both content types and example Wall posts are suggested. We also run a Social Media for Business - Content Workshop.

Facebook training and consultancy

Practical hands on advice on how use of the functions and features of Facebook and creative ideas to support your objectives, for example, marketing campaigns. Hourly and monthly rates are available on request.

Public and in-house workshops

Facebook Masterclasses are aimed at business people who are thinking of starting a Facebook Business Page or who have a Page and wish to obtain more benefit from it. The workshops are held every month in Cheltenham – view full schedule and book here. We also offer bespoke workshops on Facebook at your offices. The contents of the workshop will be tailored to your business. In-house workshops for public relations and marketing companies are provided to help with your campaigns. We can also educate you with social media knowledge and expertise that you can pass onto your clients.

Professional speaking

Jonathan Pollinger is available to speak on the use of Facebook at conferences, network events and meetings organised by professional bodies.

Foursquare

Foursquare

What is Foursquare?

Foursquare is what is known as a location based service. In the same way that YouTube has videos at its centre Foursquare has places or venues. That is bricks and mortar establishments like cafes, restaurants, bars and cinemas. After you've signed up you can share where you have visited by ‘checking-in’ using the Foursquare app on your smartphone. So how can Foursquare help a business? Foursquare helps raise awareness of your premises and your offers and also encourages customers to visit. When opening the Foursquare app in your vicinity potential customers can be alerted to any special offers or news you have. Everytime someone check-in to your premises you can also get free publicity with their 'followers' and 'friends' if your customer posts their check-in to Twitter and Facebook. For regular customers you can offer rewards such as a free steak every Monday for the Mayor or a 10% discount on check-in. Foursquare is in effect a digital loyalty card that encourages repeat and regular visits. Members can also leave tips, reviews and comments on Foursquare which can at the same time be posted to Twitter and Facebook thus increasing awareness of your venue.

Foursquare venue and brand page setup

Foursquare venue page set up for shops, pubs, hotels and coffee shops and brand page set up for newspapers, magazines, review sites and other businesses and brands. Any brand or business can create a page and leave tips at venues to raise brand awareness. Visit the Insiders Guide to Cheltenham Foursquare brand page to see an example.

Foursquare consultancy

One to one advice on optimal set up of your Foursquare page and use of Foursquare by you and your business. We can suggest a Foursquare campaign that's right for you. We also work with PR and marketing companies that wish to incorporate Foursquare in their work with their clients. Hourly and monthly rates are available on request.

Foursquare reporting

Using Foursquare data we provide monthly reports showing the number of check-ins and visitors to your venue along with their Twitter ids.

Professional speaking

Jonathan Pollinger is available to speak on the use of Foursquare at conferences, network events and meetings organised by professional bodies.

Social Video

Social Video

Custom built YouTube channel

An optimised YouTube channel for you to engage with customers and market your products and services using video. Working with our extended family we can provide a professionally designed and customised YouTube channel.

Strategic plan

A fully documented plan showing you the steps you need to follow to use YouTube to support your business objectives.

Tactical plan

A tactical plan incorporating advice on YouTube, Vimeo and other hosting service features and functions.

YouTube and social video consultancy

One to one advice on use of YouTube by your business. The advice given can complement your strategic objectives or help you incorporate social video in a marketing campaign. Hourly and monthly rates are available on request.

Professional speaking

Jonathan Pollinger is available to speak on the use of YouTube at conferences, network events and meetings organised by professional bodies.

Twitter

Twitter

Setup and Design

An optimised Twitter profile for you to engage with customers and market your business. Working with our extended family we can provide an optimised profile page including professionally designed background and key word rich biography.

Strategic and tactical plans

A fully documented strategic plan showing you the steps needed to incorporate Twitter into your business objectives and how this can benefit your company. We also offer tactical plans explaining Twitter terminology and how features and functions can be optimised.

Twitter tools

As a partner in One Giant Leap LLP we can provide Social Verse; a social media listening tool that allows you to publish to and monitor Twitter (and other social networks) for mentions of your brand and requests for your products and services.

Twitter consultancy

One to one advice on use of Twitter by your business. The advice given will complement your strategic objectives. For example, we can show you to how to use Twitter to do obtain leads or to provide more efficient and effective customer services. Hourly and monthly rates are available on request.

Public workshops

Twitter Masterclasses are aimed at business people who are thinking of joining Twitter or who wish to obtain more benefit from it. The workshops are held every month in Cheltenham – view full schedule and book here.

In-house workshops

A bespoke workshop on Twitter  for your employees at your offices. The contents of the workshop can be tailored to your business and you’ll be shown how Twitter can help you achieve your objectives. In-house workshops for public relations and marketing companies provide social media knowledge and expertise you can then pass onto your clients.

Professional speaking

Jonathan Pollinger is available to speak on the use of Twitter at conferences, network events and meetings organised by professional bodies.

LinkedIn

LinkedIn

What is LinkedIn?

LinkedIn is known as the 'professionals' network and currently has over 120 million members. LinkedIn is a great platform for obtaining and providing business advice, demonstrating your expertise, obtaining sales leads and carrying our research. You can add existing connections to your network and obtain new ones. Whilst LinkedIn is great for hosting what is effectively your 'online CV' the real power lies in getting active on LinkedIn through updates, Groups and Answers. We can show you how to do this through our services described below.

LinkedIn consulting

One to one advice on optimal set up of your profile and use of LinkedIn by you and your business. We'll demonstrate how you can add valuable content to your profile that will make you easier to find by those looking for services or products that you can provide. We can show you how to increase your connections and obtain sales leads through LinkedIn. We'll explain how to use Groups and Answers and show you how to obtain best practice advice as well as demonstrating your skills and expertise. Hourly and monthly rates are available on request.

Public workshops

LinkedIn Masterclasses are aimed at professionals and business people who want to know how LinkedIn can benefit them and their business . The LinkedIn half day workshop includes:
  • Social media overview
  • LinkedIn overview
  • How to use LinkedIn
  • LinkedIn tactics and tips
  • How to generate sales leads
  • How to use Groups and Answers
  • Demonstrating your skills and expertise
  • LinkedIn Tools
View workshop schedule and book here

Professional speaking

Jonathan Pollinger is available to speak on the benefits and use of LinkedIn at conferences, network events and meetings organised by professional bodies.

Blogs

Blogs

What is blogging?

Blogging is very hard to define and there are numerous definitions. What started out as an online diary or 'web log' is now more of a platform for personal comment and opinion or distribution of news and information. There are millions of personal and business blogs. Just like Facebook, Twitter and LinkedIn, business blogs can be used to help achieve corporate objectives, increase traffic to a website or to build brand visibility. In fact Twitter is known as a microblogging service due to the fact its messages are restricted to 140 characters. Blogs tend to be more personal and informal that content found on corporate websites or in press releases. They give business and thought leaders an opportunity to express their views. They are also used to announce new products and services, to explain and clarify policies, or to react to public criticism on certain issues.

Strategic and tactical plans

Strategic plan

A fully documented plan showing you the steps you need to incorporate blogging into your business objectives and how this can benefit your company. For example, if your goal is to become a thought leader in your industry we'll show you how you can demonstrate your expertise via your blog and the steps you can take to make your profile and your blog more visible.

Tactical plan

A fully documented plan demonstrating how you can use blogging to achieve your business objectives (see Strategic plan above). For example, advice on the correct platform, location of your blog and how it can help to improve your website visibility.

Consultancy on blogging

One to one advice how to blog, ideas for content for your blog and how it can help achieve your corporate objectives. We'll show you how blogs can help increase your business and brand visibility, drive engaged traffic to your website and become a useful channel for company announcements and public relations. Hourly and monthly rates are available on request.

Professional speaking

Jonathan Pollinger is available to speak on the blogging at conferences, network events and meetings organised by professional bodies.
Design by Jealous Design | Development by Mehta Web