To the right of any blog post you’ll see a fly out labelled Ask a Question. Select this if you have any questions you’d like answered on blogging for business.
What started out as an online diary or ‘web log‘ is now more of a platform for personal comment and opinion or news. Just like Facebook, Twitter and LinkedIn, business blogs can be used to help achieve corporate objectives, increase traffic to a website or to build brand visibility. In fact Twitter is known as a microblogging service due to the fact its messages are restricted to 140 characters. Blogs tend to be more personal and informal that content found on corporate websites or in press releases. They give business and thought leaders an opportunity to express their views. They are also used to announce new products and services, to explain and clarify policies, or to react to public criticism on certain issues.
A fully documented plan showing you the steps you need to incorporate blogging into your business objectives and how this can benefit your company. For example, if your goal is to become a thought leader in your industry we’ll show you how you can demonstrate your expertise via your blog.
A fully documented plan demonstrating how you can use blogging to achieve your business objectives (see Strategic plan above). For example, advice on the correct platform, location of your blog and how it can help to improve your website visibility.
One to one advice how to blog, ideas for content for your blog and how it can help achieve your corporate objectives. We’ll show you how blogs can help increase your business and brand visibility, drive engaged traffic to your website and become a useful channel for company announcements and public relations. Hourly rates are available on request.
Jonathan Pollinger is available to speak on the blogging at conferences, network events and meetings organised by professional bodies.