Here’s the replay of Monday 30 April’s #SocialMediaShow which was broadcast live via my Facebook Profile from Cardiff, Wales. I cover the week’s social media news and provide insights plus there are the regular features – Headline, Question Time, Tools Talk, Tip Of The Week, Number of the Week and Word of the Week. Results for the first quarter were out last week for Facebook, LinkedIn and Twitter so we take a look at these plus the rest of the week’s social media news, 28 news items in total.
The #SocialMediaShow is aimed at people who use social media for business. The show’s purpose is to increase your knowledge and help you take advantage of the latest trends in social media plus new features on social networks.
Here are the show notes:
Headline: This Is How to Blow Up Your Business on Social Media on entrepreneur.com
Question time: Have you used Twitter’s bookmarking feature? Please let me know in the Comments below.
Tools Talk: IFTTT.com
Word of the Week: Bot. According to CNET: A bot is an application that performs an automated task, such as setting an alarm, telling you the weather or searching online.
Number Of The Week: £3.3 billion. UK brands and their marketers will spend £3.3 billion on social media advertising this year – up 24%. according to eMarketer
And finally: Professor Green launched into epic social media rant on Twitter (since deleted) at the weekend about an ‘evil woman’ who ruined the Beards Diamond Rush Cheltenham charity event for him.
1. Facebook made $11.97bn in revenue in the first three months of the year – up 49%.
2. Daily active users now stand at 1.45 billion (48 million more than the previous quarter) giving a total of 2.2bn users (up 17% from previous quarter).
3. Facebook has clarified how ads work, showing how information from using Facebook, advertisers, and third-party websites is used to target ads to individuals. Using an infographic it has also illustrated how users can control, manage, and even delete their data from Facebook to opt out of ads.
4. Up/down voting buttons are now being rolled out…but will they be used in the right way? Thanks to Matt Navarra for this one.
5. New fundraising tools – People can pledge to match donations to their nonprofit fundraiser (in US initially) plus there new categories for personal causes eg operation for a family member plus FB is eliminating fees for all personal causes.
6. Facebook Watch (FB’s rival to Amazon Prime and Netflix) rollout in the UK is not going well. Rumour has it could be 2019 before launch following difficulties in commissioning shows.
7. FB has made its content guidelines (Community Standards) public – all 27 pages of them.
8. There are further restrictions on various Facebook APIs. Apps are no longer able to publish automatically and others such as scheduling tools will have to be Approved Partners.
FACEBOOK MESSENGER NEWS
9. Facebook Messenger for Kids – There’s a new sleep mode where parents can limit the amount to time their kids can spend on Messenger.
10. You’ll soon be able to upload multiple photos and videos to your story all at once. Instagram will also automatically suggest location stickers based on places where an image or video was captured. Only available on Android initially with Apple devices following the next few weeks.
11. TESTING – Mute button for Profiles.
12. TESTING – Slow motion for Stories.
13. TESTING – React to Stories with emojis like you can on Facebook Stories.
14. TESTING – Tagging of FB Friends on Instagram posts.
15. TESTING – Video calling.
16. There’s a new @design account to showcase creative talent on Instagram – their own design team plus others’ posts.
17. In the first quarter of 2018, LinkedIn saw a 37 percent increase in revenue to $1.3 billion and also recorded highs in engagement and number of jobs posted.
18. Twitter made a profit for only the second time ever in the first quarter with $61 million net income.
19. Q1 revenue totalled $665 million, an increase of 21% year-over-year.
20. Twitter added 6 million new monthly users last quarter making it 336m in total.
21. Twitter has introduced Health, a new framework to think more cohesively about the issues affecting Twitter service, including information quality and safety.
23. Twitter has revoked access to 142k apps. Wow! Just shows how many ‘iffy’ apps were allowed to be connected to Twitter.
24. According to The Sunday Times and Swansea University, 6500 fake Russian bot accounts were used to influence the UK General Election in 2017.
25. Support for visually impaired users – These updates include better screen reader support, colour contrast sensitivity improvements, and focus indicators.
26. WhatsApp is adding the same data download feature as Instagram which I flagged up last week.
27. WhatsApp has banned under-16s from the service.
SOCIAL ADVERTISING NEWS
28. Facebook is expanding pre-roll video ads to “places where people seek out videos” such as search results and Pages.
Questions? Need help with social media? In-house training?
If you have any questions or would like information on in-house training where I can provide tailor made content in a training style appropriate to you, please get in touch.