Here’s an example of a fantastic Facebook Page that provides plenty of useful lessons that you can learn from, the Heavenly Homes Gift Shop Page. Study the key points below and then implement the tips to improve your own Page.
Let’s take a look at the Page:
Cover Photo and Profile pic
Key points: The attractive Cover Photo is a clear representation of the brand. The addition of the company’s strapline - “Beautiful gifts to make your home heavenly’ re-inforces the quality of the brand and the inclusion of the angel emphasises ‘heavenly. The mirror and designs neatly dovetail with the logo in the Profile Pic space. If you hover over the Cover Photo or click the photo you’ll read the following ‘Check out our website for our full range of Vintage & Shabby Chic Home Decor & Gifts with Free UK delivery www.heavenlyhomesgiftshop.
Tips: Make sure you have an attractive designed image or professionally taken photo for your Cover Photo and consider adding text. You could include your strapline or use the space as an advert. Be sure to add a description to your Cover Photo so that this is displayed on your Timeline, on mouse hover and when visitors click the image. Consider adding a ‘call to action’ and be sure to add your web address.
Key point: An action button has been added encouraging visitors to Shop Now.
Tip: With plenty of ‘calls to action’ available such as Contact Us, Shop Now and Sign Up, this is a great opportunity to direct people to your website or to a landing page.
Key point: 25 reviews have been received with 24 five star and 1 four star rating. These provide social proof that Heavenly Homes provides great products and is a good business to deal with.
Tip: If you’re selling good to consumers, make sure that you have reviews enabled and that you encourage your customers to provide them. You could ask for reviews on receipts or even better, include a personalised note in their packaging.
Key points: Apps for Pinterest, Twitter and for newsletter signup have been added to the Page, with the first two providing social media content and the third (see image above) giving visitors the opportunity to sign up to the Heavenly Homes newsletter.
Tip: If you wish to add extra functionality to your Page, you can do this via a Facebook Apps. This is a great opportunity to make your Page more engaging and to encourage people to visit your Page. For example, you can run a competition or provide a discount voucher for download. There are a number of ways to do this but my recommended option would be ShortStack, which provides a number of templates and makes it easy for you to create and publish an app.
Key points: Lots of positives on the posts but what really shines through is the personal warm tone. You really feel that the business owner Theresa is talking to you. We know it’s Theresa due to the personal sign off in the About section. Posts are regular and every one appears to have an engaging image or a photo. It’s not all products though as there are plenty of personal posts plus quotes and giveaways. I like the way that product pictures are often photos taken by customers, like the one above.
Tip: Ensure that you have a consistent tone on your Page. An informal friendly tone works well on Facebook. The vast majority of posts should be accompanied by an image, photo or video as visual posts receive more engagement. As demonstrated on the Page, quotes can be displayed on images. You can use tools like Canva and WordSwag to do this. The former will also ensure that the image is correctly sized for your post. Handy.
Unsurprisingly, the Heavenly Homes Gift Shop Page has a good sized and growing audience of 1853 people and its posts receive plenty of Likes, Comments and Shares. This helps the business spread awareness and increase its sales of gift items.
If you have any questions on using Facebook for business, please comment below.