Twitter PR: TV coverage from one tweet

Here’s an example of how Twitter was used to obtain PR coverage, in this case exposure on television from Julian Wellings @expertiseontap who tweets for East Glos Tennis and Squash Club @eastglos.

Last July, when Andy Murray won his historic Wimbledon singles title, Julian tweeted BBC Points West Gloucestershire reporter Steve Knibbs @Knibbsey, within minutes of the win.

@Knibbsey Murray - let us know if you’d like a local angle! Vox pops with our tennis members etc. #Cheltenham

— East Glos Club (@eastglos) July 7, 2013

As you can see, Julian did this in a low key way, simply reminding Steve that there was a large tennis club on his patch and to get in touch if he wanted a local angle.

Steve Knibbs duly got in touch, and the following day East Glos Club was featured in a 90 second package on the Points West lunchtime TV bulletin and Steve also did a live insert lasting several minutes from East Glos into the 6pm programme.

With a single well crafted tweet, East Glos Club received several minutes of airtime on peak time regional TV which gave the club some excellent exposure.

For help on using Twitter for PR, book a call with me.

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