Pinterest is a fast growing social network that can help a business increase sales particularly if it sells visual products such as jewellery, food, drink, shoes, clothing, paintings, designs or similar products. Read about Oreck which is increasing sales using Pinterest to raise brand awareness and encourage visitors to its website.
2) Low maintenance – There is no messaging facility on Pinterest so you don’t need to check for messages. It helps to pin regularly but it’s not essential.
3) Great for encouraging visitors to your website – According to Shareaholic’s website traffic report for July, Pinterest sends more traffic to websites than Twitter or Bing.
4) Pinterest users purchase – 79% of Pinterest users more likely to buy items they’ve seen on Pinterest compared with Facebook users, according to SteelHouse’s 2012 Social Shopping Survey,
5) Increases your visibility – Having a presence on Pinterest makes it more likely you’ll show up in Google Search. It’s an additional web property related to your brand that can be indexed. In fact, Pinterest is particular good for SEO (Search engine optimisation) so it can also help your website rank higher in search results.