Example of great Facebook competition

Here’s an example of a simple but great Facebook competition from Stitcher Radio, makers of a podcast app. It’s also an illustration of using a third party service, in this case Woobox, to set up a Facebook competition. Using a service like Woobox makes it easy for you to produce a Facebook app for a competition without hiring a web developer. You can read more about other uses of app and how to make the best use of them in a previous article.

Woobox offer a number of coupons and custom tabs for free, although for competitions and other features you’ll need to subscribe to their Pro plan. However, you can set up your competition  to see what it looks like and how it works before subscribing. To do this, login to Woobox and select the Sweepstakes link on the top left.

The Stitcher Radio competition is nicely tied into their brand as it offers a pair of Monster headphones as a prize which you could use with their podcast app. The competition requires entrants to Like the Stitcher Radio Page to reveal the competition entry form. I’m not too keen on this tactic and would rather make it optional, but you can do this if you wish. It’s then just a question of entrants simply adding their email address to take part.

Encouragement is then given to share the fact they’ve entered on Facebook and Twitter with a bonus entry offered for each friend that enters. This helps Stitcher Radio raise awareness of the competition and their podcast app, help increase the number of fans on their Page and acquire email addresses of prospective customers.

If you would like one-to-one training on how to set up Facebook competitions, make the best use of apps and your Page please let me know. 

Comments

This entry was posted in Social Media Examples and tagged competition, facebook, Stitcher radio, woobox by Jonathan Pollinger+. Bookmark the permalink.