Social Media News - 3 April 2016

A more concise than usual social media news roundup this week as I’m under the weather with the flu. As usual I focus on new developments on the key social networks.

You can keep up to date with the latest social media news by watching THE #SocialToday SHOW on Mondays on Facebook Live - just Follow me or send me a friend request.

You can watch, ask and learn about the latest new features with tips on how small business owners plus PR, marketing and social media people can benefit.

The latest THE #SocialToday SHOW video with my take on this week’s social media news which was broadcast on Monday 4 April can be viewed below:

Facebook - As mentioned in past Social Media News roundups , Facebook is keen to develop additional functionality for its Messenger app. The latest development is a tie up with KLM that allows you to receive booking confirmation, check-in notification, boarding pass and flight status updates via Messenger.

Twitter - Great to see an improvement for the visually impaired with Twitter adding the ability to add descriptions or ‘alt text’ to images. I would recommend using this feature as not only does it help the visually impaired but you can enhance your image for sighted users too. You can enable the features on Android and iOS apps by checking the compose image descriptions option under accessibility settings. Everytime you add an image to a tweet, each thumbnail in the composer will have an ‘Add description’ button.

Over the last two years, advertisers have used Twitter’s website tag to measure website conversions across multiple devices and platforms. They’ve also used the website tag to improve their ad targeting — creating tailored audiences based on meaningful signals of intent, such as a previous website visit or a view of a product page.

Twitter has introduced a new universal website tag for advertisers which makes it easier for advertisers to track website conversions and manage tailored audience campaigns. This makes it easier to use Twitter Ads to reach people who have visited your website or a certain page on your website.

Pinterest - Pinterest have introduced How To pins which provide steps below the Pin image. You can click or tap on any of the steps to get the full instructions and a list of supplies. See an example from Sofeminine UK below.

Number of the week - My number of the week is 200 million. Periscope have announced that 200 million broadcasts have been created in its first year.

THE #SocialToday SHOW will be broadcast weekly from now on on Mondays rather than daily, so do tune in to Facebook Live to watch, ask and learn - just Follow me or send me a friend request.

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