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Is email dead?

Perhaps email isn’t yet dead, but there’s an increasing shift toward using Twitter for customer services. An example of this comes from UCAS who provide application services for UK higher education providers.

UCAS state “We’re committed to delivering a first-class service to all our customers. Our dedicated teams pride themselves on going above and beyond expectations.” It’s a sign of the times that there is are no email addresses published on their Contact Us page, with students encourage to get in touch via Facebook and Twitter.

Confirmation of a shift to Twitter from email for answering questions and dealing with customer services comes from a tweet in reply to a request for an email address.


Twitter has lots of advantages for both the business or organisation providing customer services as well its customers. To find out more and to learn how you can use Twitter more effectively, please get in touch.


About Jonathan Pollinger

Jonathan provides businesses and organisations with social media training that makes them thrive.

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