Tag Archives: case study

Florette fabulous on Facebook

A fabulous example of a Facebook Page that demonstrates best practice in many areas is Florette, who sell prepared salads and fresh fruit throughout the UK.

Here are some learning points from their Page:

Cover photo - high impact Cover Photo highlighting the competition to win an iPad. The Cover Photo is changed regularly in line with the season or a competition. For example, a Halloween recipe was posted previously.

Extensive use of apps - there are tabs linking to 2 competitions, newsletter sign-up, Pinterest, recipes, a game and information on sustainability.

Message button - The Message button is enabled for Fans and visitors to communicate privately with the Page Admins.

Image based posts - Posts are more often than not image based or accompanied by an image or a high quality photo. They promote other Pages by sharing their useful content. For example, this one below from Love My Salad.

Engaging posts - Here’s a great example of an engaging and fun Facebook post which at the time of writing (Monday 25 November) had received 93 Likes and 329 Comments.

Use of ‘Highlighting’ - Some posts are ‘highlighted’ so they stretch across the Page for great prominence.

Asking Fans to upload photos - Fans were encouraged to upload photos of pumpkins and 52 people did so.

Responding to Fans  - Florette responds to Fans questions and Comments in a timely manner throughout the Page.

Will you be adopting some of these best practices on your Page? Please let me know or post in the Comments below. 

Around the world in 80 showers

Mira Showers, who are based in Cheltenham, have come up with an innovative way of carrying out research into how bathing and showering habits vary across the globe with ‘Around the World in 80 Showers’. The campaign will also raise awareness and help raise money for Wateraid, a charity dedicated exclusively to the provision of safe domestic water to the world’s poorest people, as well as boosting the profile of Mira showers.

Interest in Gary’s journey on social media is high. The Facebook Page has 3652 fans and the Twitter account has 634 followers. In contrast, the main Mira Showers Facebook Page only has 410 Likes (figures correct as at 21 January 2013). Interaction, engagement and conversation is high on both platforms. For example, Facebook fans have been making suggestions of far flung destinations for Gary to travel to.

For example, “Had a good look online and I think this would be the best place to go for a natural shower, Ng Tung Chai, it is the highest waterfall in Hong Kong and is located on the city’s tallest peak, Tai Mo Shan.”

If you have any other examples of innovative social media campaigns please post them in the Comments below.