5 steps to Social Media efficiency

26 Nov 2013

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It’s a massive benefit, particularly to small businesses that there is no cost involved in setting up a basic Facebook Page or other social network profiles and pages. However, there are few short cuts when it comes to making Social Media work. It takes time to listen, build your an engage with your audience.

Here are a few ideas on how you can be more efficient - using the lowest amount of inputs to create the greatest amount of outputs. Here are 5 ways to get the most from the time you invest in social media marketing.

1. Have a strategy - have a clear idea of what you are trying to achieve - strategy - and how you are going to achieve it - objectives supported by a plan. You’ll then be clear on the purpose of your social media activity and be able to focus on what matters.

2. Follow a content plan - create a content plan so you’ll know what to post and tweet and when you’re going to do it. A content plan should help you engage and build your followers. You’ll then avoid of staring at your laptop wondering what you’re going to tweet.

3. Schedule your posts and tweets - regular readers and clients will know that I’m a big fan of scheduling and the use of Buffer to post at throughout the day and at key times. Find out more in my Buffer App Review. Use to help you execute your content plan.

4. Build your toolkit - make sure you have easy access to tools like Buffer. You can create a bookmark folder called Tools or Toolkit and add links to your online tools or store links in Evernote or Google Keep. I’d suggest you use Chrome which is good at remembering your passwords. Read this article for more useful tools that will help you achieve your goals - 5 Social Media Tools You’ve Never Heard Of.

5. Social advertising - Facebook, and from this month in the UK Twitter Ads, can help you reach more of the right people and help you build your audience and you don’t need a massive budget.

If you have any other ideas on making your Social Media efforts more efficient please let me know or post in the Comments below.