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Great example of listening on Twitter

Most business people’s instinct when joining Twitter is to tweet about their business and promote their products and services. This is fine in moderation and if balanced with tweets providing value such as hints, tips and news and conversation with prospective and existing customers. As I emphasise in my Twitter Masterclasses - next one is 7 March - it’s really important to listen.

A great example of this is provided by Richard Peirce @rightonedesign who recently tweeted his Foursquare check-in to his BMW garage @BMWCheltenham.

I'm at Cheltenham Cotswold BMW (Tewkesbury Road, Rutherford Way, Cheltenham)
Richard Peirce

The garage were listening and followed up to ensure that he’d received good service. Note that they’re Twitter handle wasn’t mentioned and picked up on the phrase ‘BMW Cheltenham’. You can view the conversation below.

@ thanks for the tweet. Yes, great customer service in the parts department as ever, more than I can say for other places!
Richard Peirce




About Jonathan Pollinger

Jonathan has a wide range of communications and social media experience having starting his career as an Independent Financial Adviser. He has spent the past 13 years helping companies with communications, technology and more recently social media. Enthusiastic and knowledgeable about all social networks, Jonathan is a believer in community and is keen to bring people together face to face using social media. He’s involved with the organisation of a number of regular events including Digitalks Cheltenham and Cheltenham Social Media Club. View all posts by Jonathan Pollinger → This entry was posted in Good And Bad Social Media by . Bookmark the permalink.


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