Conversation around broadcasts with Twitter

Twitter is increasingly become integrated with TV with promotion of hashtags for many programs including Have I Got New For You #HIGNFY and X-Factor #xfactor. This enables viewers to have a conversation with each other around the programme. Some programmes go further and encourage conversation with the presenters and studio guests, for example, #Murnaghan on Sunday mornings on Sky News. If you tune in to Sky News HD you’ll see tweets displayed on the right hand side of the screen which creates more awareness and interaction.

It’s likely this approach will expand to other programmes as it’s already popular with events that are live streamed over the internet. The London Chess Classic tournament which finished yesterday is a good example.

About Jonathan Pollinger

Jonathan has a wide range of communications and social media experience having starting his career as an Independent Financial Adviser. He has spent the past 13 years helping companies with communications, technology and more recently social media. Enthusiastic and knowledgeable about all social networks, Jonathan is a believer in community and is keen to bring people together face to face using social media. He’s involved with the organisation of a number of regular events including Digitalks Cheltenham and Cheltenham Social Media Club. View all posts by Jonathan Pollinger → This entry was posted in Good And Bad Social Media by Jonathan Pollinger+. Bookmark the permalink.