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Ford UK engages with ‘Can A Car’ campaign

A great example of an engaging campaign using Facebook is Ford’s ‘Can A Car’ campaign where Ford asks drivers to challenge Ford technology. For example, can a car park itself in the most extreme place possible?

The results are then filmed and published on Facebook and YouTube resulting in lots of engagement. For example, the Can a car fulfil a dream? video has received 829 Facebook likes and 329 comments, all of which appear positive.

The campaign is re-inforced by TV commercials were viewers are encourage to visit the Ford UK Facebook Page.

About Jonathan Pollinger

Jonathan has spent the past 14 years helping companies with communications, technology and more recently social media. Enthusiastic and knowledgeable about all social networks, Jonathan helps people, business and organisations make the most of social media. View all posts by Jonathan Pollinger → This entry was posted in Good And Bad Social Media by . Bookmark the permalink.


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