Ghost writer exposed with racy tweet
The perils of using a ghost writer for a ‘celebrity’ Twitter account were highlighted last week by the @plumptonraceday account. Following a normal raceday the account which had a photo of Simon Holt, Channel 4 and Plumpton racing commentator tweeted, ‘Oh and by the way, I want your hot body tonight babe. xxxxx.’ Not the usual type of horse racing content its followers were used to receiving and as it turned out a mixup between texting and tweeting.
Following a number of tweets to @simonholt3 and @plumptonraces and numerous retweets and accompanying LOLs the racecourse admitted that the account which was named Simon Holt, was in fact run by Jason Hall who writes the racing column for the Sussex Express. So embarrassment on two counts; the content of the tweet and revelation of the ghost writing.
On the former the racecourse and Jason Hall were quick of the mark to respond quickly and transparently. It appears that the lack of transparency regarding authorship of the Twitter account is being addresses to with Simon Holt’s profile picture being replaced with a photo of the racecourse and his name with Plumpton Raceday. However, the bio still reads Simon Holt brings you the inside track and all the info from the course on Plumpton racedays’.
About Jonathan PollingerJonathan has a wide range of communications and social media experience having starting his career as an Independent Financial Adviser. He has spent the past 13 years helping companies with communications, technology and more recently social media. Enthusiastic and knowledgeable about all social networks, Jonathan is a believer in community and is keen to bring people together face to face using social media. He’s involved with the organisation of a number of regular events including Digitalks Cheltenham and Cheltenham Social Media Club. View all posts by Jonathan Pollinger → This entry was posted in Good And Bad Social Media by Jonathan Pollinger+. Bookmark the permalink.