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RugDoctor cleans up on Twitter

A great example of a business using Twitter really well is @rugdoctoruk. They combine an informal approach with business tweets as well as providing value through links to interesting information.

We are informed in the Bio that tweets are from Charlotte which helps create a personal connection with the accounts followers. People prefer to talk with a person more that a company. Over the holiday period Charlotte cheerily wished people Happy Christmas and Happy New Year. She also tweets links to interesting articles:

Floor playtime helps child development
Rug Doctor UK

Most impressive of all is the engagement with customers. Thanks to Richard Peirce of @rightonedesign who sent in the following tweet which was a reply to him checking into Foursquare and tweeting: “Hiring a rug doctor to clean the carpets. Hope it works, be good to see the difference it makes to 8 years of dirt!”

@ Glad you're pleased- were you shocked by the dirt that came out your carpet? join us on facebook
Rug Doctor UK

To learn more about Twitter come along to my one of the regular Twitter Masterclasses I run in Cheltenham.

About Jonathan Pollinger

Jonathan has a wide range of communications and social media experience having starting his career as an Independent Financial Adviser. He has spent the past 13 years helping companies with communications, technology and more recently social media. Enthusiastic and knowledgeable about all social networks, Jonathan is a believer in community and is keen to bring people together face to face using social media. He’s involved with the organisation of a number of regular events including Digitalks Cheltenham and Cheltenham Social Media Club. View all posts by Jonathan Pollinger → This entry was posted in Good And Bad Social Media by . Bookmark the permalink.


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