Tag Archives: embedded posts

10 ways to use Facebook embedded posts

Following the launch of Facebook embedded posts - read more on this - below are 10 ways on how you can use this great new feature. Embedded posts mean that you can take Facebook text, photos and videos and place it onto your website or blog where it remains ‘live’. That is, users can interact with a post on your website by Liking, Commenting and Sharing. Due to width of this blog I can’t embed a post but there’s an example at the bottom of the About page on wearediningclub.co.uk.

Here those 10 ways of using Facebook embedded posts:

1) Reach people not on Facebook - Yes, there are some! Show off your Facebook content to your website or blog visitors who aren’t on Facebook.

2) Engage visually - Display visual content such as photos and videos.

3) Build your audience - Encourage new Likes but posting a reason to Like your Page eg to enter a competition, obtain a discount and then embed this on your website. Visitors to the website can click the Like button there and then without having to visit Facebook.

4) Enhance customer services - Highlight conversations between you and your customers. For example, if you’ve received a questions on your Facebook Page and have provided an answer useful to others then be helpful to your website visitors by posting it in your Help or FAQ section.

5) Create a reviews page - Publish recommendations and testimonials from clients onto your website.

6) Be a news hub - You can embed any Public posts made from any Facebook Page, not just your own, so share useful news and information from industry leading Facebook Pages.

7) Cross promote - If you’re collaborating with another business on an event or a project then embed their Facebook posts promoting the event or talking about the project on your website and ask them to do the same with your posts.

8) Encourage sign ups - Obtain more subscribers for your newsletter or blog by posting a message to Facebook with a link to your sign up Page, then embed this on your website.

9) Highlight a Facebook app - You can highlight a competition, promo or discount you’re running on a Facebook app. See 5 ways to use Facebook apps for ideas. Include a link to your app in your post.

10) Highlight a Timeline competition - Following the relaxation of Facebook competition rules you can now highlight these competitions on your website.

How do you plan to use embedded posts? Please let me know in the Comments below.

Facebook launch embedded posts

Last week, Facebook launched a new feature that marketeers have wanted for some time; the ability to embed Facebook posts on websites and blogs.

Twitter users have had the ability to embed tweets - learn how here - for over a year so it’s great to see Facebook finally follow suit. Clicking an Embed post link will take you to some lines of code for copying onto your webpage or blog. All Page posts and any public posts from profiles can be embedded.

As with tweets, this new feature will allow you to embed all public statuses, photos and videos with users who will be able to interact directly with the embedded content. So they can can like, comment and share without leaving the page that the post is embedded on.

It’s a much better option than a screen shot, as Facebook members can effectively use part of Facebook but remain on your website. I’ll be giving you some ideas of how to use Facebook embedded posts in a future article. It’s great for Facebook too as conversations can carry on outside of Facebook and ultimately strengthen the site. People who want to interact with posts will sign up thus helping Facebook grow.

Embedded posts  dovetail nicely with the recent launch of hashtags - read 5 tips on using Facebook hashtags - as both features encourage convesation which is what social media is all about.

As with all new Faceboook feature ‘launches’ it’s not been widely launched yet, although certain users like Mashable can embed tweets now. Full rollout across the US and Europe is expected by the end of this month.

It will be interesting to see how Facebook Ads will relate to embedded posts. It wouldn’t be a huge surprise to see embedded posts used to display Facebook Ads. Perhaps users will have to click and Ad to reveal a post?

Update as at 22 August: Facebook Embedded Posts are now live for all users. Select the date/time to view post, click on arrow in top right hand corner and then select Embed post.